Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?

Basit Öğe Kaydı
dc.authoridCakir Bicer, Nihan/0000-0002-7581-9083
dc.authoridKAHRIMAN, MERYEM/0000-0002-6908-7381
dc.authoridBas, Murat/0000-0002-0494-301X
dc.authoridSeckiner, Selda/0000-0002-5899-4998
dc.contributor.authorBas, Murat
dc.contributor.authorKahriman, Meryem
dc.contributor.authorBicer, Nihan Cakir
dc.contributor.authorSeckiner, Selda
dc.date.accessioned2025-03-26T17:34:46Z
dc.date.available2025-03-26T17:34:46Z
dc.date.issued2024
dc.departmentİstanbul Esenyurt Üniversitesi
dc.description.abstractThe trend towards organic foods as an alternative has recently increased. Several individual, environmental, and behavioural factors can affect this situation. This study was conducted with 1417 participants to examine the factors affecting attitudes, purchase intention (PI), and actual purchasing behaviour towards organic foods. Consequently, a two-part questionnaire was used to query participants' sociodemographic information and their attitudes and preferences towards organic foods. Data were analysed using multiple regression analysis, Pearson's correlation, and structural equation modelling. Our findings confirmed that health consciousness, the knowledge of organic foods, subjective norms, perceived price, values (health and safety), nutritional content, naturalness, availability, monetary barriers, risk barriers, and trust affect attitudes towards organic products. These findings indicate that increasing consumers' knowledge and awareness about organic foods, encouraging their consumption by society, accessibility them in the food market and making them affordable can affect the attitude towards these products. Furthermore, we determined the direct effect of the attitude on actual buying behaviour with the mediating role of PI. Additionally, we noted that marital status, employment status, disease diagnosis in the last 12 months, and the presence of a baby at home affect actual buying behaviour. In conclusion, they can help food marketers target consumers to their sociodemographic status and develop new sales strategies.
dc.identifier.doi10.3390/foods13020302
dc.identifier.issn2304-8158
dc.identifier.issue2
dc.identifier.pmid38254603
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.3390/foods13020302
dc.identifier.urihttps://hdl.handle.net/20.500.14704/890
dc.identifier.volume13
dc.identifier.wosWOS:001149268500001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakPubMed
dc.language.isoen
dc.publisherMDPI
dc.relation.ispartofFoods
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20250326
dc.subjectorganic food; purchasing behaviour; consumer preference; attitude; consumer research
dc.titleResults from Türkiye: Which Factors Drive Consumers to Buy Organic Food?
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
PubMed İndeksli Yayınlar Koleksiyonu
Sağlık Bilimleri Fakültesi Koleksiyonu