Effectiveness of Internal Communication in Managing Ethnically Diverse Workforce: Case Study of Nakheel
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Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study is prepared to examine the effectiveness of internal communication in managing ethnicallydiverse work. To do this Nakheel development company from Dubai, UAE was chosen. To meet thispurpose, the topic was examined from both managers’ and employees’ aspects. To examine how effectiveinternal communication is in managing ethnically diverse workforce interpretivist approach is followed.Accordingly, the case study approach was followed as the study conducted within a single organization– Nakheel. In collecting primary data from the company, in-depth interview method was used sincecarrying out this study required exploring thoughts and experiences of managers in relation to managing diverse workforce and methods they use when communicating ethnically diverse employees. Thefindings suggested that managers at Nakheel are aware of the diversity in their workforce and the consequences of not acting on smoothing the differences. The company employs various channels to establisha good communication with its employees and implemented open door policy to hear their voice. However, it is found that the main concern of Nakheel is to overcome the language barriers and the companystarted to use English in an addition to Arabic which is evidently the proof of ineffective way of managing ethnically diverse workforce
Açıklama
Anahtar Kelimeler
İşletme, Etnik Çalışmalar
Kaynak
OPUS Uluslararası Toplum Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
17
Sayı
34
