Experiential marketing and online consumer engagement that carry your brand to the future: Legoland case

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dc.contributor.authorKrom, İpek
dc.date.accessioned2025-03-26T16:10:09Z
dc.date.available2025-03-26T16:10:09Z
dc.date.issued2019
dc.departmentİstanbul Esenyurt Üniversitesi
dc.description.abstract[No abstract available]
dc.identifier.endpage164
dc.identifier.isbn978-363180593-0
dc.identifier.isbn978-363180342-4
dc.identifier.scopus2-s2.0-85091692522
dc.identifier.scopusqualityN/A
dc.identifier.startpage149
dc.identifier.urihttps://hdl.handle.net/20.500.14704/834
dc.indekslendigikaynakScopus
dc.institutionauthorKrom, Ipek
dc.language.isoen
dc.publisherPeter Lang AG
dc.relation.ispartofNew Trends in Management Studies
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250326
dc.titleExperiential marketing and online consumer engagement that carry your brand to the future: Legoland case
dc.typeBook Part

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