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    Determination of satisfaction levels of individuals participating in cultural tourism with chatgpt
    (IGI Global, 2024) Yaşar, Emre; Tür, Erge; Yayla, Eda; Öztürk, Ismail
    ChatGPT plays a crucial role in analyzing online comments from tourists, as demonstrated in this study. Through its analysis and interpretation capabilities, ChatGPT effectively identifies satisfaction factors in tourist comments regarding Zelve Open Air Museum, Pasabagi, Guray Museum, Goreme National Park, and Kaymakli Underground City. By delineating both positive and negative factors, ChatGPT adds a new dimension to the evaluation of online comments. Moreover, ChatGPT assigns satisfaction scores to these factors, further enhancing its contribution to the analysis of tourist feedback. Overall, this study highlights ChatGPT's ability to parse online comments, identify satisfaction factors, and provide valuable insights into tourist experiences. ©2024, IGI Global. All rights reserved.
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    Öğe
    Smart Destination Planning with ChatGPT
    (Taki Can METİN, 2025) Yaşar, Emre; Yayla, Eda; Tür, Erge
    This research focuses on a smart tourism destination plan created in line with the recommendations of ChatGPT. Within the framework of Conversation Theory, a mutual dialog was developed with ChatGPT to create a smart tourism destination plan. Within the scope of this dialog, 3 questions were asked to ChatGPT to create a smart tourism destination plan, examples and level. It is seen that ChatGPT has created a plan consisting of ten dimensions for Nevşehir destination. In this plan, ChatGPT emphasizes areas such as strengthening the digital infrastructure, augmented reality (AR) and virtual reality (VR) applications, online ticketing systems and e-commerce integration in a more comprehensive manner. In addition to these dimensions, the ChatGPT smart tourism destination plan also emphasizes issues such as cultural heritage protection, community engagement, education, digital marketing and security. It is seen that ChatGPT includes many factors that are important for a destination's tourism activities within the scope of smart tourism. Finally, ChatGPT also creates a smart tourism destination level by adhering to the smart tourism destination plan.
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    Öğe
    The role and future of metaverse in travel agencies
    (IGI Global, 2024) Yaşar, Emre; Tür, Erge; Yayla, Eda; Alakuş, Nesrin Aydin
    The primary objective of this study is to discern the role of the metaverse, specifically within travel agencies, and to unveil potential future trends in this context. Through an empirical approach, the research aims to contribute valuable insights into the practical implications and applications of the metaverse within travel agencies, shedding light on its evolving significance in the tourism sector. In general, it is seen that the opinions of travel agency employees about Metaverse are positive. As a result of the analysis, it was determined that Metaverse can make positive contributions to travel agency activities. It is also seen that the use of Metaverse may vary according to the profiles of the customers, but it is possible to provide a positive experience to the customers in general. © 2024, IGI Global. All rights reserved.
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    Öğe
    The use and effects of chatgpt in tourism education
    (IGI Global, 2024) Yaşar, Emre; Öztürk, Ismail; Yayla, Eda; Tür, Erge
    This study evaluates the role and impact of ChatGPT in tourism education. According to the study results, the areas of use of ChatGPT in tourism education are preparing course content, curriculum and exams, language learning, and obtaining theoretical knowledge. ChatGPT is suitable for academicians and students within the scope of tourism education. The factors affecting the applicability of ChatGPT in tourism education are the digital skills and technological predispositions of academics and students, ethical and security concerns, and the structural characteristics of tourism education. The positive effects of ChatGPT on tourism students are that it improves their research skills and efficiency, saves time, increases creativity, and provides access to information quickly. The negative effects of ChatGPT on tourism students are the possibility of making them lazy, accessing wrong information, reducing their thinking skills, and making them dependent on technology. © 2024, IGI Global. All rights reserved.