Yaşar, EmreTür, ErgeYayla, EdaAlakuş, Nesrin Aydin2025-03-262025-03-262024979-836935870-2979-836935868-910.4018/979-8-3693-5868-9.ch0122-s2.0-85191821774https://doi.org/10.4018/979-8-3693-5868-9.ch012https://hdl.handle.net/20.500.14704/809The primary objective of this study is to discern the role of the metaverse, specifically within travel agencies, and to unveil potential future trends in this context. Through an empirical approach, the research aims to contribute valuable insights into the practical implications and applications of the metaverse within travel agencies, shedding light on its evolving significance in the tourism sector. In general, it is seen that the opinions of travel agency employees about Metaverse are positive. As a result of the analysis, it was determined that Metaverse can make positive contributions to travel agency activities. It is also seen that the use of Metaverse may vary according to the profiles of the customers, but it is possible to provide a positive experience to the customers in general. © 2024, IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Part234N/A210