Eren, Aslı SultanAyyildiz, Seda ÇİÇEKLİAktaş, Ferzan2025-07-232025-07-232025978-311167370-7978-311167298-410.1515/9783111673707-0142-s2.0-105004963921https://doi.org/10.1515/9783111673707-014https://hdl.handle.net/20.500.14704/1089The study aims to investigate and conceptually examine the contribution of guides specializing in gastronomy to the development of Turkey’s glocal gastronomic cultural diversity strategies. The study is based on the evaluation of gastronomic and cultural diversity, and the subject is examined from the perspective of the glocal approach; the contribution of guides specialized in gastronomy to glocal strategies is discussed conceptually. Practical and theoretical implications for the future were made through document analysis. Emphasizing the normlessness created by moving away from glocal values while emphasizing globalization in gastronomy and examining the contribution of tour guides to the strategies developed based on this framework reveals the study’s originality. © 2025 Walter de Gruyter GmbH, Berlin/Boston, Genthiner Straße 13, 10785 Berlin.eninfo:eu-repo/semantics/closedAccessGastro-guideGastronomic culture diversityGastronomic strategiesGlocalizationBook Chapter230N/A217